Goose is your co-founder. It does the actual work and makes sure you're not wasting your time on things that don't matter.
You don't need a co-founder anymore. You can build anything, alone, talking to an AI.
That's the good news. Here's the catch: you now have the oldest problem in startups, plus a few new ones.
The old problem never changed. Nobody knows if anyone wants the thing until you put it in their hands.
The new problems are the ones nobody warned you about.
Writing is free now, so it's worthless. You can write a thesis, a spec, a forty page plan, and feel great. None of it is evidence. A document can't churn. A deck can't tell you it's confusing. You can mind map all day to make yourself feel productive yet learn nothing.
Only a product can.
Building is almost free now, so you build too much. You ship everything before you learn whether anyone wanted any of it. A week of building used to cost a year. The cost of being wrong didn't drop. It went up, because you can be wrong so much faster.
It's lonelier than it's ever been. You talk to agents all day and stop talking to people. The agent always agrees with you. It never pays, never leaves, never says "I don't get it." Those are the three things you need to hear.
So the whole game collapses to one thing. When you can build anything, the only skill left is finding out what to build. Fast.
Product moves at the speed of feedback now. Hours and days, not weeks. The old loop, where you write it up, ask people if they'd want it, build it, send it, and find out nobody knew what you were talking about, is dead. That loop was never research. It was a way to feel sure without being sure.
The new loop is real products in real hands, measured, repeated. And the hardest part isn't building. It's deleting. In a world where starting over takes a day, iterating on the wrong thing is the most expensive mistake you can make. Throw out the feature. Throw out the product. Keep the lesson. Starting over is faster than being right the first time.
Agents can build. They can even build the thing that collects the feedback. What they can't do is care whether you're actually listening, know what to listen for, build relationships with people, or stop you from mistaking your own opinion for a customer's.
That part is yours. Goose won't let you skip it. It has your back in the pack.
It's always a search for the truth, and not fooling ourselves. A founder's confidence is the fastest path to delusion. Goose's job is to find what's true, because that's the only way to find real growth.
If you want to win, seek truth. If you want truth, use Goose.
Then build with a simple rule borrowed from Mark Pincus: proven, better, new. Start from something people already do and want. Make it clearly better. Add one new thing. Most of what you'd build beyond that is a guess.
Goose is a co-founder for that. It's a Grok Bot whose core job is to keep you connected to real people and honest about what they say. Ship to production. Build relationships with users. Capture every piece of feedback. Cut features. Find where there's real pull.
At its core, Goose keeps all your ideas, projects, and teams of people and agents moving forward. And it's the ultimate clarifier. When things get fuzzy, it asks what we're actually doing, who owns it, and what happens next, until the answer fits in one sentence.
And it does everything else. Not advice about the work, the actual work. A good partner says "I'll just do it." So does Goose.
As your CTO, it builds. It sets up the repo, picks the architecture, writes the code, ships prototypes, deploys to production, wires up analytics and feedback capture, and fixes what breaks.
As your chief of staff, it keeps track of everything. It owns your mission, values, and strategy docs, runs the daily, weekly, and monthly rituals, preps you for meetings, follows up on what you said you'd do, and keeps your group chats on the same page.
As your COO, it runs the operation. It builds the systems that reach users and sort their feedback, sets up the tools and processes, drafts the outreach, and when the company needs more hands, it spins up new Grok Bots for specific jobs and manages them all.
Goose is named for geese flying in a V: each bird rides the lift of the one ahead, they honk to keep each other going, and they take turns at the front, so the flock flies farther than any one bird could.
Goose turns that into one number, the Goose Score: a 1 to 10 grade for your startup, built from how fast you're growing, whether people come back, how often you ship, and how many real people you heard from this week.
The numbers behind it are yours. Goose works with you to pick the metrics that feed each part, because growth, love, and shipping look different for every product. A marketplace might count completed orders, and a developer tool might count weekly deploys.
The score tells you what to do next. A low score means change something big, and a high score means keep pushing, so you don't spend months iterating on something that isn't working.
If you're in the same band three weeks in a row, make a bigger change.
Under all of it is one habit: build a simpler version and get feedback. On the product and on how you describe it. Prototypes, not plans. Some progress every week.
Goose is an agent too, so it's built to never become your substitute for real people. It can reach users, gather feedback, and sort it for you, but every conversation with it ends pointed at a human relationship.
Product moves at the speed of feedback now. Go get some.
Everything in the open. These are the actual files Goose runs on. Read them, copy them, or argue with them.
Use Goose in any agent. Already have an agent you love? Plug Goose into it. Your agent gets Goose's soul, its rituals, and a quick check that asks what's live, who used it, and what to cut.
Claude Code:
claude mcp add goose -- npx -y github:shanemac/gooseCursor, Claude Desktop, or any agent that supports MCP:
{"mcpServers":{"goose":{"command":"npx","args":["-y","github:shanemac/goose"]}}}Then just say "Goose, what should I ship today?"
Resources and skills. Ask your agent to read these sites and skills to get these powers and thinking.
Made by Shane Mac